HotMarket
Description: Broadband Site
Client: Sideshow Creative
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When given this project, we knew immediatly that the problems surrounding the design were numerous. Not only did the site have to be able to present a vast amount of information, but it also had to present a vast variety of information, it needed to present information in such a way that some of it could stand out more so than other parts of it in a very quick and clear way, and most importantly, being a financial advisery site, it needed to be delivered in a credible way.
So first, we developed a basic templated design that could handle dynamic information and fill all the initial needs that the client came to us with concerning their raw presentation. Then after we had that done, we went back to them and dealt with our own concerns regarding their content: credibility.
We went to them with an information design framework that included visible feedback systems, ongoing forums and most importantly, a historical market tracker so that visitors could look at graphs and charts that kept up with past predictions and analysis to confirm the reliability of all the claims the site made. Right away, the client understood our concerns, and after we implimented them, they couldn't have been happier with the result.
This is just one example of how we believe that design is about a lot more than layout and technical aspects, we look at every project as a freestanding enterprise. |
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